Reforestation

You’re the Insider


Throughout this course as it comes to the end, I have taken great pleasure in learning about Groundswell from Charlene Li and Josh Bernoff. The finale of this course ends with a closure of how everything was brought together, from the Social Technographic Profile to the POST method to each of the objectives within the POST method. Everything built its way to what social media outlets should your company be using, why should they be using it, and how should they be using it. Marketing it costly for any company, and it is important that your company is getting the best return on its investment. So as I wrap everything up, I want to explain according to Groundswell why it is important to tap into it.

Tapping inside the groundswell provides companies with benefits that help them strategically market themselves and links consumers, companies, and social media together. It provides them a plan and goals that help their company achieve what it is they are looking to change in today’s world. For Ten Tree, they have focused on the problem of deforestation and provided consumers a chance to make a difference by purchasing their clothes. The company continues to be successful as they have reached their 1 millionth tree mark this year and are continuing to plant more and more everyday.

Being inside the groundswell also relates to the company inspiring their staff members, and what better way to inspire people than to get them out there changing the world. Ten Tree educates consumers on what their company does from planting to manufacturing to their brand and the social impact they want to achieve. They are focused on changing the lives from the people they hire, and over in areas such as Madagascar and Ethiopia they are providing employment to the locals.

Ten Tree has aligned their company with organizations to be proud of, such as the Canadian Wildlife Federation. As the company continues to grow, you can expect great things to come from them. They are a company to be proud of as a Canadian, as well as a company that is focused on a global commitment to our environment.

Tweeting Out


Tweets

Hashtag

Trending

Followers

Mentions

Retweets

Links

Lists

The Twitter Ecosystem!

Twitter has made itself easily adaptable, lending itself to aide companies in their pursuit of the five objectives mentioned in Groundswell, by Charlene Li and Josh Bernoff.

@Companies

#ANYBODYLISTENING

On Twitter you will begin to get a following, these are the people that want to hear from your company. They are probably one of the easiest groups of people to listen to, because they come up in your news feed if you follow them back; it is the people that you are not following that you have to try and listen to as much as possible. As a company, you need to listen to what your customers are saying about your products, your brand, and your company. This can help avert any negative feelings towards the company, if you act quickly and accordingly to each situation (especially negative situations, because that is what stops a crisis). It can be difficult to watch every comment, tweet, or mention on twitter about a company; most companies (especially those starting out) do not have the staff to sit and watch these comments and tweets all day, every day.

#YOURVOICE

Talking on Twitter is limited to 140 characters or less, which can make it really good or really boring; depending on the approach that you take, as a company. Twitter is a social media platforming, meaning you need to be social, to be interesting. In the article, Users of the World Unite, written by Andreas Kaplan and Michael Haenlein they mention 5 points about being social:

  1. Be Active
  2. Be Interesting
  3. Be Humble
  4. Be Unprofessional
  5. Be Honest

 As you talk on Twitter, you will be posting what is known as a tweet! They can be filled with trending topics (known as hashtags, “#”) or mentions someone or a company through the “@” Symbol. An example of this is, if I wanted to mention Ten Tree into one of my tweets, it would look like the following:

image

#ENERGIZING

To energize your followers on Twitter this can be accomplished a few different ways; the most common ways are by responding to your followers and retweeting their content. This will make them want to continuously engage with your company and promote it; it allows your company to build dialogue with its followers. Don’t waste your following, by not engaging with your followers.  For Ten Tree to create dialogue with me they could: REPLY by hitting the arrow pointing to the left; RETWEET me by hitting the two arrows making up a box; FAVORITE me by hitting the star; or SHARE me on another platform by hitting the connected dots. By replying, retweeting, favoring, or sharing my tweet it allows other followers to become energized as well! They can join into the conversation too!

#SUPPORTINGONEWORLD

The most influential objective that Twitter helps with is supporting your customers.  Whether your company is on Twitter or not, you will still be talked about on the platform. When you create a Twitter account, your customers are going to be looking to communicate with you! If they have questions about your company and tweet them to you, they are expecting you to respond. Your company can send them links of where to go to fix any problems that arise, which is why it is important to have someone monitoring your twitter account (Get the staff, it is worth it). Twitter provides companies with a chance to create a community with their followers, as well as join and become engaged with other communities on trending topics.

#EMBRACING

This is the hardest objective to successfully master on Twitter, due to the fact that you are limited to 140 characters. In embracing your customers you are working with them, and taking on their ideas regarding your products and market strategies. Your community has to be focused on driving ideas for you, allowing you to fully embrace them on Twitter. The best way to embrace your community is to create dialogue.

On Twitter (and other social media sites), dialogue is probably the most important thing to create, build, and maintain for any company, especially in hopes of achieving the 5 objectives (Listening, Talking, Energizing, Supporting, and Embracing) from Groundswell‘s POST METHOD.