Get connected and begin the transformation to being a stronger company in today’s crazy world. Social platforms and the Web are changing the way that customers are looking at companies; customers are looking for ways to connect to companies. What better way to feel connected to a company than to have to opportunity to show the world what you love. Companies, such as GoPro, have begun doing this by bridging the gap between sports and social media; their cameras allow people to take videos of themselves on the go and then share them with the world. Whether you are talented at skateboarding, snowboarding or surfing, you can show the world what you see around you and show them why you continue to do what you love to do.
As a company you first find out who is following your company, then you begin listening to them and creating a strategy. Now is the time to transform your company! According to Groundswell, by Charlene Li and Josh Bernoff, companies should focus on the following when transforming their company:
- First, start small
- Second, educate your executives
- Third, get the right people running your strategy
- Fourth, get your agency and technology partners in sync
- Fifth, plan for the next step and for the long term
Ten Tree’s company is more than just buying clothes and other accessories, they have transformed their company into a lifestyle for their customers. Much like GoPro, they are encouraging people to go out and live life to the fullest. The company began in Regina, Saskchewan, Canada and has now grown across North America. The company is not just focused on educating their executives, they also educate their consumers through their website and YouTube Channel. If you ask the executive and founders (David Luba and Kalen Emsley) what is Ten Tree they will tell you the following:
Ten Tree’s objectives and strategy as an organization are so powerful, that they need the right people supporting them. David Luba and Kalen Emsley have made the company’s mission come alive as the company grows and expands. They are passionate about the company, and when they make a pitch you can tell that they are passionate. They want the company to be successful because of what it does from everyone else involved. Luba and Emsley found out who and where their target market was, and focused their technology on Twitter, Facebook, YouTube, and Instagram. The images they places on all these sites are made to attract, inspire, and reinforce their mission.
Ten Tree has created a company that allows people to pay it forward. When you buy a shirt from Ten Tree you are providing jobs in third world countries as you help out the environment by having people plant 10 trees. Want to make a difference? Check out Ten Tree’s Treemap, and see all the live updates of how other people are helping out our planet.