You’re the Insider

Throughout this course as it comes to the end, I have taken great pleasure in learning about Groundswell from Charlene Li and Josh Bernoff. The finale of this course ends with a closure of how everything was brought together, from the Social Technographic Profile to the POST method to each of the objectives within the POST method. Everything built its way to what social media outlets should your company be using, why should they be using it, and how should they be using it. Marketing it costly for any company, and it is important that your company is getting the best return on its investment. So as I wrap everything up, I want to explain according to Groundswell why it is important to tap into it.

Tapping inside the groundswell provides companies with benefits that help them strategically market themselves and links consumers, companies, and social media together. It provides them a plan and goals that help their company achieve what it is they are looking to change in today’s world. For Ten Tree, they have focused on the problem of deforestation and provided consumers a chance to make a difference by purchasing their clothes. The company continues to be successful as they have reached their 1 millionth tree mark this year and are continuing to plant more and more everyday.

Being inside the groundswell also relates to the company inspiring their staff members, and what better way to inspire people than to get them out there changing the world. Ten Tree educates consumers on what their company does from planting to manufacturing to their brand and the social impact they want to achieve. They are focused on changing the lives from the people they hire, and over in areas such as Madagascar and Ethiopia they are providing employment to the locals.

Ten Tree has aligned their company with organizations to be proud of, such as the Canadian Wildlife Federation. As the company continues to grow, you can expect great things to come from them. They are a company to be proud of as a Canadian, as well as a company that is focused on a global commitment to our environment.


Supporting One World

In Groundswell, written by Charlene Li and Josh Bernoff, the POST method offered 5 objectives for a company:


This week is all about supporting your customers, because helping your customers support each other will make them happier. When your customers feel happy they are likely to share your company with other people through word of mouth, blogs, forums, etc. These customers will begin to promote your company in their own way expanding your company’s community further. When considering support as one of your objectives for your company, you have to ask yourself three questions:


What problem will you solve?

We have one world!  Deforestation and global warming are taking its toll on our planet, as seen in the Earth Hour video. Earth Hour is a global movement that is trying to get everyone around the world to come together, to do something good for our planet. They support movements that protect our planet’s trees, waters, and people. Ten Tree’s goals and strategies with planting ten trees for every item you buy, aligns with this movement. Ten Tree’s focusing on solving the problems about deforestation happening around the world, and they accomplish this through getting people to purchase their clothing. Ten Tree has connected apparel to environmentalism, which is ultimately focused on getting people to enjoy life and our planet. We only have one!

How will your company get involved?

Ten Tree has gotten involved in the global issues around deforestation and linked the solution to their apparel line. You do not have to get out there and save the world, although the company really encourages you to do so, you just have to buy one of their items. For every item you buy on their website you receive a tree code that you can plant your ten trees from each item anywhere in their regions. When you purchase things on their website they even provide you with tree facts.

Should you build your own community or join an existing one?

Ten Tree has already created a community, through their Facebook, Twitter, Instagram and Pinterest followings.  They continually post their progress with tree planting, as well as utilizing inspirational quotes and pictures to inspire their audience to do the same. The company has taken a further step of getting involved with their audience through their newly released BlogTen Tree has created a visually appealing and educational blog that keeps you engaged through their “Treestories”. Although, Ten Tree already has a strong community I suggest that they get involved with other communities as well. Ten Tree could align their company’s strategy and goals by joining other global movements like Earth Hour, to further build their community.